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Case Handyman® Services Plans Expansion into 4 New Markets

by Dean Innerarity

Franchises offer entrepreneurial entre into $230 billion remodeling industry

(PRWEB) January 23, 2005 -- Case®, a pioneer and leader in the $230 billion a year home improvement industry with more than 60 franchisees nationwide, is currently recruiting prospects for its Case Handyman® Services franchise system in Columbus, OH, Dallas-Fort Worth, TX, Phoenix, AZ and the Piedmont Triad area of North Carolina. In identifying franchisee prospects the company focuses on qualified executives with management experience, strong business acumen and an interest in the growth potential of the home improvement industry. The Case Handyman® Services model is based on award-winning systems developed in the Washington, D.C.-metro headquarters of Case Design/Remodeling, Inc., the country’s largest full-service remodeling firm.

“We are looking forward to welcoming new franchisees from these and a number of other markets this year,” said Mark Richardson, CR, president of Case. “As in all aspects of our operations, we are extremely rigorous in our selection of markets from which to add to our Case Handyman® Services family. We are equally careful in ensuring that executives who become Case franchisees -- regardless of their level of previous experience in the industry -- are first and foremost a good fit with our business model and culture. That rigor has been the key to maintaining our performance and service levels, and to our success in building a strong, reputable brand.”

Continued industry expansion projected
For those considering investment in a home improvement enterprise, current national indicators make a highly compelling case for continued near- and long-term growth. The National Association of Realtors reports the number of U.S. homeowners at 73 million, with the U.S. Census Bureau projecting a 20 million increase by the end of this decade. Census figures indicate that 6 out of 10 Americans have handyman projects underway, with most Americans having 7 or more projects on their “to-do” lists. With professional remodeling companies accounting for 78% of the $230 billion spent annually on home improvement – exceeding total spending in sectors such as commercial construction and legal services – the growing appeal of home improvement as an investment venue is clear to those both in and outside of the industry.

The Case Handyman® Services model
While remodelers have traditionally faced considerable challenges in handling client requests for smaller-scaled home improvement jobs, Case has succeeded in building a viable handyman business model that focuses on repeat business and client loyalty as catalysts for growth. That loyalty and confidence are earned through a commitment to quality of workmanship and client satisfaction. Case offers clients set time appointments for consultations, in-home estimates, security-cleared personnel and warranties for all jobs.

Case Handyman® Services franchise operations are supported by a program of intensive training and support, robust national and local brand building initiatives, as well as Case’ award-winning proprietary business management software which seamlessly integrates estimating, sales and project management functions. Systems and processes used by Case franchisees are all derived from the extensive experience of team members based in the company’s Bethesda, Maryland headquarters Case Design/Remodeling, Inc. – repeatedly ranked the largest full-service remodeling firm in the United States.

Further information on the Case opportunity, qualification requirements and application procedures is available by calling (800) 426-9434, or online at CaseHandyman.com.

Based in Bethesda, Maryland and with offices in Maryland and Virginia, Case Design/Remodeling, Inc. (www.CaseDesign.com) has been serving the Washington D.C. metropolitan area since 1961. With its headquarters operations recognized as the nation’s largest full service remodeling firm , the company’s Case Handyman® Services (www.CaseHandyman.com) franchises include more than 60 outlets nationwide.

About Case: Founded in 1961 by National Remodeling Hall of Fame inductee Frederic F. Case, CR, with day-to-day operations led by Mark Richardson, CR -- named one of "10 Who Will Remake the Remodeling Indsutry" -- Case Design/Remodeling, Inc. is the United States’ largest full-service residential remodeling company. With headquarters in Bethesda, Maryland and 3 additional offices in Northern Virginia and Maryland, the multiple award-winning firm is recognized as one of the premiere remodeling companies in the Washington metropolitan area. Through its headquarters and Case Handyman® Services franchises in over 50 cities around the country Case continues a tradition of industry innovation and superior design and remodeling service. Case offers every client set time consultation appointments, security-cleared personnel and project warranties. For more information on Case Design/Remodeling, Inc. and the Case Handyman® Services franchise visit www.CaseDesign.com and www.CaseHandyman.com or call (800) 513-2250.

http://www.casehandyman.com